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  • Richard Avery

Best vs Better

We talk a lot about being the best, or winning, or taking victory over something.


But life is rarely a short finite battle with a clear finish line.

We can't 'win' relationships, we can't 'win' our career. No one is ever declared the winner.


In business, we can’t ‘win’. We can lose, but you’re never the winner of business. So why aim to be the best?


Maybe being ‘better’ is a more suitable objective, as opposed to being ‘the best’.

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