• Richard Avery

Brand is culture

In marketing, we often get carried away with brand advertising and brand awareness. But what is it and how effective is it?

Your brand is who you are. It’s your personality. In another way, it’s your culture.

Do we need to specifically market our culture? Sure, if you have the resources. But not many small businesses have that kind of capacity.

Instead, what if your customers were your cultural marketing?

Deliver them an amazing experience. Turn your customers into raving fans.


© 2020 by Richard Avery.