Search
  • Richard Avery

Emotions drive unplanned behaviour

We all would like to think that we make decisions based on logic. Given the facts, we know what the right actions we should take are to achieve a given outcome.


In reality, emotions drive our decision making. I recently discussed this regarding our Hedging Model at Farmgate Advisory.


We make decisions on the fly all the time, and emotions are the dictator of these.

That’s ok, it just needs to be noted. If we have big and important decisions ahead of us, we should take time to use logic.


Over 90% of planes landing today will be done by computers (logic), because they don’t have emotions.


Emotions allow for quick decisions, but consistent decisions must be made using logic.

2 views0 comments

Recent Posts

See All

Why you can scale a dairy farm but not a sheep farm

Scaling food production works in some areas because it can be heavily systematised. Lettuce production is complex, yet simple enough to be streamlined through repetitive systems. Some systems within f

Getting better

Roger Bilney is a lifelong farmer. His family began farming in Western Australia in the late 19th Century. There are now six generations of Bilney’s to be involved in the land they cultivate crops and

Why you're going to buy my broken horse

I have a horse with bad teeth. It’s lame, has no chance of winning any races anytime soon, and quite frankly, is only worth whatever the current market rate for glue is. Minus any processing costs, ob