• Richard Avery

Focused Diversity

Do we focus our efforts and resources, or should we diversify to spread risk?

In short, there is a time for both.

Just like there is a time to be aggressive or defensive in strategy, there is a time for being focused in a single project, mission, or goal, and time we need to spread our wings.

Google showed this brilliantly through the early 2000’s. When times are good, dedicate some resources to experiment with out of the box pursuits.

My #52books challenge is exactly this. Times are great in my life, so spending 30mins every day reading is a worthy spend as the payoff might be significant for future times.

But it also should be an either/or decision. We need both at all times, it’s the balance that shifts.

That’s why I like to call it focused diversity.


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Roger Bilney is a lifelong farmer. His family began farming in Western Australia in the late 19th Century. There are now six generations of Bilney’s to be involved in the land they cultivate crops and

© 2020 by Richard Avery.