It’s tempting to select what we’re best at and go all in. It’s a sound strategy much of the time, sure.
But are you missing something? Are you innovating? Are you preparing for tomorrow when maybe business conditions won’t be the same?
Google are renown innovators dedicating 5% of their resources to innovative projects. It’s worked alright for them.
The thing we must remember, no matter how stable we think our industry is, is that every industry has changed massively in the last 20 years.
Innovate, or get pushed out.