• Richard Avery


We know that we mature as people, but we forget that our businesses mature too.

In the first few years of my business, I scrambled and hustled to make it work. And it worked. Much like a baby learning to walk, it wasn’t graceful, but I learned quickly and became a growing business serving clients.

As the business matured, the tasks became clearer, allowing some to be automated with technology, others to be contracted out, and others to be focused on.

Then, some tasks got so big that I needed someone to take them off my hands. I had to focus my attention on the tasks that delivered value to the business, and the rest of the team focus on their tasks. To begin with the team needed more leadership, now they lead me.

The point is businesses change over time. And if they aren’t, they should.


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Roger Bilney is a lifelong farmer. His family began farming in Western Australia in the late 19th Century. There are now six generations of Bilney’s to be involved in the land they cultivate crops and

© 2020 by Richard Avery.