• Richard Avery

Why do copywriter exist?

I don’t mean, why is it a profession; I mean, why do contract copywriters get work?

Writing copy is a vital part of business and personal branding. And I’ve used the word vital, instead of ‘important’ here appropriately.

It’s vital because it’s you. It’s your voice. You can’t live in a world where you’re contracting out your voice to other people.

Write your own copy. Then re-write it. Then re-write it. Then you’ll have your own voice. It’s not something you’ve copied off someone else, or didn’t have time to do so got a contractor from Fiverr to do it for you.

It’s who you are.

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