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  • Richard Avery

Why do copywriter exist?

I don’t mean, why is it a profession; I mean, why do contract copywriters get work?

Writing copy is a vital part of business and personal branding. And I’ve used the word vital, instead of ‘important’ here appropriately.


It’s vital because it’s you. It’s your voice. You can’t live in a world where you’re contracting out your voice to other people.


Write your own copy. Then re-write it. Then re-write it. Then you’ll have your own voice. It’s not something you’ve copied off someone else, or didn’t have time to do so got a contractor from Fiverr to do it for you.


It’s who you are.

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Roger Bilney is a lifelong farmer. His family began farming in Western Australia in the late 19th Century. There are now six generations of Bilney’s to be involved in the land they cultivate crops and

© 2020 by Richard Avery.