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  • Richard Avery

Work harder, get smarter

We talk about working smarter, not harder all the time. It sounds cool, and it's easy to find a story to tell where that's paid dividends.


But the reality is we still need to work hard.


Malcolm Gladwell depicts it beautifully in Outliers, contrasting the Chinese rice farmers with the French corn farmers.


Hard, thoughtful and meaningful work yields better results than simply efficient work. We now often think that working smart means downloading an app to do the work for us. That’s not it.


It’s about grinding through the ways not to do something to create the smart work.

In short, work with short feedback loops fostering innovative change is smart work, and this is hard work.


If you want to work smarter, you’d better get to work.


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