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Brand is culture

In marketing, we often get carried away with brand advertising and brand awareness. But what is it and how effective is it? Your brand is...

Time is not money

I’m as prone as anyone of emphasizing the value of time. But where many of us go wrong is we directly relate the two by saying ‘time is...

The gatekeepers have gone

Unlike generations before us, we have the opportunity to create beautiful work that holds meaning, without having to ask for permission...